In a bold and unexpected move, luxury fashion brand Hermes has undergone a significant transformation, changing its name to Evri and completely overhauling its brand identity. This change marks a new chapter for the iconic brand, signaling a fresh direction and a renewed focus on innovation and modernity.
Hermes Evri Name Change
The decision to rebrand from Hermes to Evri was a strategic move by the company to reflect its evolution and adapt to the changing landscape of the luxury fashion industry. The new name, Evri, is a play on the word "every," symbolizing the brand's commitment to inclusivity and diversity. It also conveys a sense of universality and timelessness, showcasing the brand's desire to appeal to a wider audience.
Hermes Rebrand
The rebranding of Hermes to Evri goes beyond just a name change; it encompasses a complete transformation of the brand's visual identity, messaging, and ethos. The rebranding process was a meticulous and thought-out endeavor, aimed at repositioning the brand in the minds of consumers and creating a more contemporary and relevant image.
Evri Logo Meaning
Central to the rebranding of Hermes to Evri is the new logo, which serves as a visual representation of the brand's new identity. The Evri logo features a sleek and modern design, with clean lines and a minimalist aesthetic. The logo incorporates elements of the previous Hermes logo, such as the iconic blue and white color palette, while also introducing new elements that symbolize the brand's evolution and transformation.
Superunion Evri Logo
The rebranding of Hermes to Evri was led by the renowned design agency Superunion, known for its expertise in creating compelling and impactful brand identities. The collaboration between Superunion and Evri resulted in a logo that embodies the essence of the brand, capturing its values and vision in a visually striking and memorable way.
Hermes Color Palette
While much has changed in the rebranding of Hermes to Evri, one thing that remains constant is the brand's iconic blue and white color palette. These colors have long been associated with Hermes and have become synonymous with the brand's luxury and sophistication. By retaining this color palette, Evri pays homage to its heritage while also signaling a fresh start and a new direction.
Hermes Variable Font Intelligence
As part of the rebranding process, Evri introduced a new variable font intelligence system that allows for greater flexibility and customization in the brand's typography. This innovative approach to font design enables Evri to create a unique and cohesive visual identity across different platforms and touchpoints, ensuring a consistent and engaging brand experience for consumers.
Evri Rebrand
The rebranding of Hermes to Evri represents a significant shift in the brand's identity and positioning. Evri is not just a new name; it is a symbol of the brand's commitment to continuous evolution and innovation. The rebranding process was a collaborative effort that involved input from various stakeholders, including employees, customers, and design experts, to ensure that the new brand identity resonated with the target audience and reflected the values and vision of the brand.
When Did Hermes Change Name
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